Our story

We are at a turning point.

To prevent ecological collapse, we need to limit global warming to an increase of 1.5 degrees compared to pre-industrial levels. This means cutting our carbon emissions by 7.6% every year this decade.

One of the most powerful actions we can take as individuals to protect the planet is to move to a full or partial plant-based diet.

Three quarters of all agricultural land in the world is used for livestock production and the sector is responsible for 15% global carbon emissions. To put this into perspective, this is the same amount of carbon emitted by all the world's transport, combined.

Despite this, it's hard to buy plant-based fitness products.

Supermarkets sell a limited range and many of the large brands with vegan options contain a long list of additives and sweeteners. Online, there is too much choice and you need to buy in bulk without ever tasting a product.

That's why Turnativ was founded.

Our core belief is that to change the world we must change ourselves as individuals, which means that people must be empowered to make personal transformations.

Following a plant-based diet does not need to be an overnight change, and we think that one of best steps people can take is to try plant-based protein for sport and physical activity. Not only is it better for the environment, it's cleaner, leads to less digestive issues, and results in better recovery than animal-based protein (learn more here).

We're here to inspire active and sustainable plant-based living.

We believe that people value and protect the environment when they reconnect with nature, which is why the products we sell will help energise you on hikes, rides, climbs and all types of outdoor activity.

And to keep you in the best shape for daily life, we offer a range of high-protein bars and powders for workouts and healthier plant-based snacks for regular nutrition.

This is just the beginning for us. 

Turnativ is rooted in the idea of doing things differently, sustainably, and as a community. We use plastic-free, recycled and recyclable material for our packaging, carbon offset our deliveries, and donate 1% of our revenue to environmental charities through 1% For The Planet. And we have even bigger ambitions for long-term sustainability, which you can read here.

We will never stop striving to do more for the environment. And along the way, we will build a community of like-minded people so that we can each do our bit to help turn the tide of climate change.

Thank you for being part of this journey.

Elliot, founder of Turnativ.